Client

HELLA USA

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Services

Managed the 2024 partnership strategy between HELLA USA and Jimco Racing. We designed and wrapped a Jimco Spec Trophy Truck and the newly released 1600 Class buggy to promote HELLA's line of offroad lighting. The vehicles were levergaged at consumer shows including Off Road Expo, Sand Sport Super Show, and SEMA 2024.

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Additionally, the team produced photo and video content utilized by both HELLA USA and Jimco Racing across their online channels.

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Video by Stepbrother Media